WordWeb defines a press release as an announcement distributed to members of the press in order to supplement or replace an oral presentation. In simple terms, a press release alerts the media of a newsworthy story.

Writing a press release to announce your scrapbook business is a fast and easy way to get the news out about your business. If you have an established scrapbook business, a press release can gain immediate attention about your special events or news.

A press release is only effective when it is used properly. You should not submit a press release if it does not contain significant information that is pertinent to the press. Be certain that the release you send out is creditable and includes interesting and exciting information.

You should write your press release on a company letterhead. Your scrapbook business/company is the “limelight” of your story. Thus, you want to accentuate your scrapbook company’s name. This will be the first thing noticed.

Next, be sure to write an attention-grabbing headline for your press release. A headline like, “NEW SCRAPBOOK COMPANY OPEN FOR BUSINESS,” probably won’t grab as much attention as one that reads something like, “CROWN YOUR GRANNY QUEEN WITH A HERITAGE ALBUM.”

It is always a good idea to include testimonials or quotes from established customers. Your customers know your service best, and can give priceless input to other potential customers. Testimonials add credibility to the services your scrapbook business offers. They also create a personal feeling to your scrapbook business.