Last week I went through the drive-thru at Dairy Queen ordering my favorite blizzard. When I got to the window, I received more than what I ordered. The drive-thru person handed me a sample of the newest blizzard, Midnight Truffle, along with a punch card to eventually redeem for a free blizzard.

First Lesson
My first reaction was, “cool, what an unexpected surprise!” Although I received what I had ordered I got more. I knew they were giving samples to everyone, yet I felt special- as if they chose me to try out their new flavor. We do frequent DQ often and I’m sure it was because I’m a preferred buyer. (ok, probably not)

Second Lesson
My second reaction, after taking a bite, was “wow, this is sooo good!” And then I added, “I know someone who would love this!” So, now I am enjoying my free sample and already thinking about when I will go back to get the full size version. And most importantly, I identified the taste with someone else I know who I could recommend and tell about this new flavor they just have to try! Word of mouth marketing at its best.

Third Lesson
The final lesson is the punch card as an incentive to come back for more. Dairy Queen’s are individually owned and so the punch card is good only at this particular store. So the next time I have a craving for ice-cream, guess where I will go?

Now the above marketing strategies are not new. Sam’s Club, Costco, and even the food court at the mall hand out samples all the time. But I have come to expect it. My DQ drive-thru experience was unexpected. Punch cards have been around for awhile as well, but the difference with Dairy Queen’s for me is the final reward is achievable and quick. You see the punch card was buy 6 blizzards get one free. With my family of six, it only takes one visit!

You are a scrapbooker, get creative, think outside the box! What can you offer your customers that is unexpected, greatly appreciated, achievable, doesn’t cost much and will have them telling their friends and family members all about you?

Create an unexpected gift for your current customers that brings them back for more! (and has them talking too) I would love to hear what you come up with!