Product Name: The Online Copywriter’s Handbook : Everything You Need to Know to Write Electronic Copy That Sells
Rating: 8
Where to buy: http://www.amazon.com

Description: The Online Copywriter’s Handbook shows you how to write copy for online marketers that will hit home. It tells you the way it is in writing on The Web and how it differs from normal market writing. It will give you the ins and outs to make your copywriting jump out and make people take notice.

Review: This book is a must have if you are even considering doing copywriting on the Web. When I first thought about doing this I thought hey I can write so I should be okay. This was not true at all. As I found out the way marketers look at things in a Web sense is very different from the way we look at it from the outside world. This book helped me to see that and showed me how to make the changes so my business would work.

I found this book to be a well-written guide. It shows you tips on how to write well. It also shows you things you do that cause your copywriting to go unnoticed and how to avoid those types of things. The practical ideas on how to write were extremely helpful to me.

Starting my own online business was scary. The marketing of it was the hardest part not only for me to understand, but how to use. This book literally walked me through what I needed to know. Then it helped me guide myself on how to apply what I had read. In my mind this is a must have read if you are starting your own at home Internet based business.

I found this book to be full of good solid advice about copywriting. He keeps it easy and simple to understand so that any newbie will be able to use it to their advantage just as I did. Copywriting is a different world and when used on the Web it can be very frightening. This book will help with those fears and will set you mind at ease.

Criticism: The only problem I have with this book is that once you get up and going you really can’t fall back on it to make your site better. This is a great book for anyone just starting out but if you have been in the business for a while and are looking to improve then this may not be the best book for you.