The difference between the customer who buy from you one time and those who buy from you multiple times is often due to the amount of communication they receive after their initial transaction.

Even if your customer had a great experience with you, you are likely to fall to the back of their mind if they don’t hear from you for a while. If they receive follow-up emails from you, it’s an entirely different matter. You’ll be on their mind and you will likely create a lifetime customer after you consistently deliver.

I highly recommend that you implement a system of ongoing follow-up notices to your customers. If you don’t, you’ll be out of sight and out of mind. There are many other businesses out there that are vying for your customer’s attention and they’ll get the customer that you once had. These follow-ups can be in the form of a monthly newsletter or even a card in the mail.

You don’t have to sell with each contact, but keep in touch, share a little about yourself, give quality information that relates to your product or service. Sell scrapbook supplies? Share a tip on getting the most out of a scrapbooking tool. Custom scrapbooker? Share the importance of archival products.

Know That It’s Easier To Sell To A Previous Customer

People are more likely to buy from someone they have bought from in the past, especially if it was a good experience. If you spend all your time chasing new customers, your profits are going to be far less than if you focus on keeping old customers happy and selling to them over and over again.

Do your best to ensure a good purchasing experience with your current customers. How can you go the extra mile?

Use List Building To Grow Your Income

There are so many different ways that having a list can add to your bottom line. We’ve already discussed that previous customers are more likely to buy from you, but that’s not where it stops.

Your list should contain many potential customers as well. By keeping in contact with them, building trust, these potential clients will turn into buying clients!

When you have a list, you can share your special offers and new products whenever you’d like. All it takes is a simple e-mail and you can literally pull in orders on demand. Of course, this is dependent upon a relationship being built first. I also wouldn’t recommend every email has a purpose to sell.

Already have a list?

Then continue to use it wisely. Keep in touch with your clients, build a relationship, share offers, but share quality information along with a piece of yourself as well.

Your assignment:

Build a relationship with your clients via your list.