If you have hopes of making your online business a success, you must create a list.  But, what is the point of a list and how do I start one?

An email list is your best friend and if you’ve been looking at starting an online business for any amount of time, you’ve probably heard the term “The money’s in the list.”  This is so true and here’s why.

By building your own mailing list you are allowing people in your target market to get a bit closer to you and your business.

You can now establish a closer relationship with your web site visitors.  A email list offers an avenue to give customers and potential customers advice, tips, and information that will show them you know what you’re talking about and it will also help to establish you as an expert in your field.

Once you’ve established a relationship with your customers you can then utilize your email list to promote your own products or services, affiliate products, and more.

So, once you’ve established that relationship, how do you actually get an email list going and ready for subscribers?  Here are some tips to help you do just that:

1.  Sign up for a email list management service.  A word of caution:  Free providers are not a good choice due to the fact that they limit the number of sign ups or emails you can have.  Many also require that you place ads in your emails that are usually not relevant to your market at all.

2.  Generate the HTML code for your sign up box.  Add the code for your sign up box to your website.  Be sure you are adding it on every single page of your site, not just the first page.

3.  Give your site visitors a reason to subscribe to your list.  Do this by giving them a free report, eBook, tips, anything that those in your market will find useful and make them want to sign up.