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There are certain design flaws and obvious color-clashing issues that can not only make your page difficult to read but positively unsightly, too.
When designing your web page, or having it designed for you, be sure to take into account the fact that you’ll want all the truly important information and links to be a focal point on your pages.
This means that the area or areas on your page that contain the important information, links, etc. should draw the reader’s eyes to them.
If your page is designed in this manner you will score more clicks. If it is not, links in less seen areas will
not get clicked on as often as you would like.
There is a science behind focal points. A good web page designer should know exactly what you’re talking
about if you mention this to him/her.
If you’ve designed your own web page, or are planning to, you’ll be wise to take some time to read up on this topic to help you design the most effective web page possible.
Now, onto the clashing links issue. Not only are clashing links unsightly, but they can be difficult to read,
especially when placed near one another and look downright unprofessional.
In my personal opinion they look sloppy and lead me to believe that one or more of them were inserted as an after-thought, which leads me to believe that the person managing the page is not professional.
When I visit a website that has clashing link colors it raises my suspicion and I’m not very likely to click on
any of the links.
The other problem you may have is that certain browser’s do not support all link colors, so a color that
one person’s browser will display, another person’s browser may not.
This will lead to a drop in clicks on your site, too. You would be wise to stick to more traditional link colors
that you know are supported by all browsers.
As you can see, simple, little design flaws and choices can have a big impact on your business.
Recommended Resource: I personally use Xsitepro to create most of my websites, I enjoy the ease of use and if I have any problems they have outstanding support.
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