Adding audio to your site will make your site more personable to your visitors. It is an interactive experience that will allow your visitors to see you as a real person. This can build trust; once trust is established your visitors are more likely to become customers.

Subscribing to Audio Acrobat (www.audioacrobat.com) is a very easy way to add audio to your site. For about $20 per month, you can create audios and videos, and allow your visitors to listen to them live over the internet or download them to listen to at their convenience.

When the word “sales” comes into business conversation, many people claim that they do not like it or that they are no good at it. Writing copy that closes the sale can make some people uncomfortable. Unfortunately, if you aren’t selling something, you are out of business. Here are some tips to make your copy saleable.

If people aren’t reading your copy, your copy won’t close any sales for you. Make your copy interesting and attention grabbing. Hook the reader with a catchy headline and keep your reader interested throughout the copy.