Archive for July, 2009

4 Quick Tips for Creating Effective Email Subject Lines

Using subject lines the right way can greatly improve the number of people who actually open and read your emails. Unless your subscribers open the email they can’t read and act upon all the goodies inside, right? What do your subject lines say to your readers? Are they drab and make your subscribers head for the delete button or do they POP and make them want to read further?

If you’re struggling to get your emails opened, there’s no better time than now to give your prospects what they signed up for. These five quick scrapbook business tips will give you actionable steps you can utilize to craft email subject lines that get noticed and have your readers begging for more.

Quick Tip #1: Maintain Relevance

Make certain your subject line is appropriate for the subject of your list. A reader who signs up for your list expecting one thing, but receiving something completely out of line with what they signed up to receive will not be in the buying mood. For instance, if you are a custom scrapbook artist – don’t send your readers an email with the subject line:

Monday Motivator

You need to have determination. With good intentions, there may be a close friend or family member that feels it would be better if you focused your attention in another direction. Uphold your unstoppable attitude, be determined to succeed in your scrapbook business.

“Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe.” ~ Gail Devers

It seems like everywhere you go online where people are talking about sales copy and copywriting, there’s just so much hype. People talk about being able to “sell sand to a man in the desert” because they’re so persuasive in their copy.

Come on. What value is there in that? For me, I want customers who actually need my product and will be satisfied with what I have to offer.

There’s one copywriting teacher I’ve always turned to for great advice on how to sell better, but how to also ensure I have satisfied customers who will buy from me over and over again. That teacher is Melissa Ingold - a one-time copywriter for hire, turned Internet marketing teacher.

She’s released a great training package that I know you’ll love. Here’s to integrity in effective online selling!

Find out more by clicking graphic below:

How would you like a set of action steps you can begin using immediately to build and profit from your own opt-in lists?

This simple, yet powerful 6-step system will show you how to grow your scrapbook customer list, provide your readers with the content they crave and start making more money than you ever expected from your list.

Do I have your attention yet? Then visit here to get your free report today.

Question: How do I find creative ways to motivate old customers?

So, you have some old customers lingering out there that need some motivation. We all know how easy it is to get sidetracked when it comes to making our scrapbook albums. Life happens and sometimes people get distracted and need some motivation to help them get back to scrapbooking. Below are some great scrapbook business tips you can use to help motivate your old customers.

• Have an awesome sale on some of your most popular products. Sales are always a great way to get people excited, especially when it’s a sale on something they absolutely love.
• Have a “welcome back” special deal for customers who haven’t bought in over 6 months.
• In a blog post, remind your readers and customers about how excited they were when they first start scrapping.
• Throw out some new, exciting and fresh ideas on your blog and in your newsletter.
• Show a new way to use an “old” item.
• Anytime of the year there are thousands of reasons to create a new album. Motivate your old customers by reminding them that the album doesn’t have to be big. It can be a small book with just a few pictures of a special event or holiday.

Monday Motivator

To reach success, you have to persevere.   Even Thomas Edison had to learn this. When he was creating the incandescent light bulb, it took him more than 10,000 times to get it right. How many no’s will you encounter before you hear a yes?   How many emails, newsletters or articles do you need to write to get your first sale?  Keep striving even when it becomes challenging. Your first sale and each sale thereafter will be rewarding and motivation to continue striving for your goal.  Don’t give up!

Fall seven times, stand up eight! ~Japanese Proverbs

Although many of you now know the importance of building your lists, you might not be aware of how a highly targeted opt-in list is crucial for your business. Let’s review and take action! First, decide on your niche or target market. Knowing what this is not only gives you something to focus on, but will help you find the people who will be interested in the information you have to provide.

Note: if you scrapbook for others, then scrapbookers are not your target market.

Finding a niche or target market which will be profitable is part of your initial research. While choosing a topic that might be of interest and passion to you, may not be the best choice for an online business venture. It may be difficult for people to gain trust in your products if you don’t carefully research first. Look for something a little more promising financially.

Monday Motivator
Many famous actors, music artists, inventors, etc., had special challenges ranging from learning disabilities to physical disabilities.  Take Beethoven for example.  He was born deaf yet he went on to be one of the world’s greatest composers or Joni Erickson who was paralyzed from the neck down yet she learned to paint with her mouth.  Today, her paintings are famous around the world and worth millions.  If you are faced with a special challenge of your own, while you may have to adjust things from time to time, do not use excuses.  If you want something bad enough, there is a way!

No one ever excused his way to success.  ~Dave Del Dotto

We have more ability than will power, and it is often an excuse to ourselves that we imagine that things are impossible.  ~François de la Rochefoucauld

4 Quick Tips for Marketing with Autoresponders Marketing with autoresponders is one of the best ways to increase your online income. A mailing list is your most valuable asset, but only if handled with care will it work in your favor. The important part is that you know how to use it to its greatest potential. Before we get into the tips of actually marketing to your list, let’s go over some basics about autoresponders and the steps you need to take before you ever send that first email. Find the Right Autoresponder for YOU Don’t just sign up for the first autoresponder system Joe-Marketer tells you about. There are so many systems out there to choose from. A specific system may work great for one person but might be too much (or not enough) for someone else. Compare each of them and find the one that best fits your needs and budget. Making a wise decision before undergoing a marketing campaign can and will make a difference. Yes, you can change to a new autoresponder later, but why go through the hassle if it’s not necessary. Choose wisely. Some popular options are…

• Aweber
• iContact
• Constant Contact

Monday Motivator

On occasion, reflect on what you have accomplished as well as your open milestones and ensure you are still heading in the right direction. Repositioning along the way to success is perfectly normal and to be expected. You may have been struggling with something specific. Rather than continue battling this issue, reflect on what has not been working, and reposition yourself so you do not have to keep battling the same things repeatedly.

Follow effective action with quiet reflection. From the quiet reflection will come even more effective action. ~James Levin

Paper Fashions blog has a great giveaway going on now! Fiskars punches, stamps, cardstock…

Click here to enter and win. But hurry, it is only until tomorrow!

Have you tried, and possibly failed, to build an opt-in list? Maybe you have started to build a list, but things are going the way you expected.  Not all is lost, you still have a chance to breathe some life into your list, and get it working for you instead of against you.

Although you may not be new to internet marketing, I want to back-track a little and go over some of the points to help you get your list growing. Your list needs to help, not hinder the growth of your online business. This isn’t a session of pointing fingers. It’s simply a time to make sure you have the information necessary to succeed.

The relationship between you and your subscribers must be one of trust. If there is no trust, you will not likely get that person to sign up. If they do they may not stay. Here are a few strategies to build and maintain trust:

#1 They must be able to opt-out. Make sure each customer signing up for your newsletter or information knows they have a quick and easy option to unsubscribe when they like. A simple statement at the bottom of your opt-in box or email is fine.  This is actually required by the CAN-SPAM Act.