It is said that there are two functions to any successful business – innovation and marketing.  Innovation means you have a product designed to solve the needs of your target audience.  However, just because you have an amazing and innovative product doesn’t mean it will sell.

Here’s how to find out if your product will sell online:

Step One. Good old fashioned keyword research.  Keyword research is the old stand by because it works.  Keyword research is excellent at showing whether there is demand for your product because it provides accurate information about how many people are searching for your type of product.  It is a great first step however it is only a first step.

Great places to start researching keywords are:

• https://adwords.google.com/select/KeywordToolExternal
• http://www.google.com/press/zeitgeist.html
• http://www.wordtracker.com/

Step Two. Explore consumer demand.  Check out online sites to see how well similar items are selling and for how much.  Ebay for example is a good place to begin.  Both eBay and Amazon offer best seller’s lists.  This can help you tap into your target audience and potential demand.  Read more or post a comment...

Can you believe that Fall is just around the corner?

The summer went by fast, and if you’re like most people, you were probably spending more time swimming, enjoying family barbecues, or chauffeuring your kids around to summer activities than working on your marketing.

Getting back to work can be difficult. In fact, it can be especially hard if your sales have been slow.

If this sounds like you, check out the Publicity Boost package offered by Crissy Herron of IndieBizChicks.com:

This package includes the following:

• A customized press release ($45 value)
• A 60 day action plan to jump start your marketing ($60 value)
• A customized media list with 15 outlets that are complementary to your business ($45 value)

This is a combined total value of over $150 – but Crissy is  offering a special price of only $99 on this package!

But act fast, because she can only offer that price to 10 people!

To learn more and to register, visit Publicity Boost

To your success…

This week’s offer is  a collection of 7 short & to the point videos that will teach you how to make more money with your scrapbooking business.

They each  reveal a useful web resource for Internet Marketers. Internet marketers? But I only scrapbook for others, I am not an internet marketer, you may say. Not so quick: if you have a website that needs promoting, you are also an internet marketer.

Here is what you’ll learn form these videos:

• Push your search engine rankings WAY up
• Send waves of ultra-targeted traffic to your sites
• Increase your conversions… and profits… to a BIG degree.

If you’re ready to get a jump-start ahead of everyone else, these videos are ready to be instantly downloaded.

In just a few minutes you can be watching the videos, taking notes, and taking action.

There’s even a “Quick Reference Sheet” bonus PDF – with direct links to all the resources in the videos, which you can use right now….

Are you ready to make more money with your business? Get your videos here for only $5!

Juggle Family, Marriage and Work Effectively

I don’t know about you, but getting back to school was crazy. Of course, we had some changes this year and lots to get used too. But now that we are starting to get used to the change, I still need to be aware of the needs of everyone in my family.

In today’s society, we as people have to be jack-of-all-trades. Gone are the days where the man of the house worked while the woman tended to the children and the household. While this may still be the case in a few households, it is not typically the norm anymore.

Most households need a double income to survive, which may not leave much time for leisurely family activities. The end of the day can be tiring and weekends are generally reserved for chores that are not done during the week. Despite these conditions, it is not impossible to manage a marriage, family and your business effectively.  Read more or post a comment...

Are you using your website statistics? Do you even know what and where they are?  Many hosting companies offers some type of web statistics, however they can be limiting or hard to use.  Inquire with your host or look around and see what kind of web statistics program you have.

There are many ways to track your website statistics. Of course, there are paid ones as well.  I like to use Google Analytics for my website statistics. Google Analytics offers insight to your website traffic and marketing effectiveness. It offers many easy to use features  to analyze your traffic data.

What exactly does Google Analytics track?

Your visitors

• where are your visitors coming from
• what browser and connection speed your visitors use
• how much time spent on site
• and more…

Traffic Analysis

• whether your visitor found you via a search engine, directly or referred from another site
• what keywords they used to find you
• what pages were viewed the most often
• and more…

Here are a few reasons why you should be using it too.  Read more or post a comment...

“Unleash The Massive Traffic Potential Of Sites Like YouTube and Facebook To Dramatically Increase Your Profits”

Learn How You Can Use The Power of ‘Word of Mouth’ To Boost Your Profits

Have you ever visited YouTube? Do you have a Facebook account? Ever received an email from a friend telling you to visit a cool site they found?

Chances are you can answer ‘yes’ to at least one of those questions. Most of us can. And what do each of those three things have in common?

They’re all examples of viral traffic in action. Any time you go to a site or buy a product that is recommended to you by somebody else, you’re experiencing the power of viral marketing.

YouTube got so big because people would email their friends and family with a link to a video they liked so much that they wanted to share it.

Facebook became the giant it is because of word of mouth – people started signing up, finding old friends, and spreading the word on how cool it is.  Read more or post a comment...

There are plenty of online communities for mompreneurs (mom entrepreneurs). They are springing up all over the internet. Some of them are free, whereas others are not.

So why should you join them? There are a number of benefits they offer. Here are three of the most important:

#1) Meeting like-minded people

It’s no secret that mompreneurs often feel isolated from the rest of the world, since they are often working from home alone. A lot of people take for granted the social camaraderie that a job can provide.

When you get out of that environment, it’s easy to feel like you are a lone ranger. Therefore, the human interaction is one of the biggest benefits these communities provide. You are instantly a part of like-minded people.

Think about sports teams. Great players can’t win championships by themselves, because they need a strong supporting cast. That’s what communities provide.

#2) Accountability

One of the most important things about internet communities is that they keep you on track with your goals. Lack of accountability is often one of the biggest reasons people fail to achieve success.  Read more or post a comment...