Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult? Do your potential customers know how to buy from you? No matter how good you are at convincing them to buy, they won’t buy if they find the process cumbersome.

First, can potential customers find your order form easily? Make sure you “clearly” tell them how to order. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every page on your site.

Do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might prefer to send a check or money order. The more options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.

You also want to prove that you are a credible merchant. Is your order form secured using encryption technology? You will want to look into SSL for this. A few other things to consider is offering a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact if they have problems after purchasing?

You definately want to include customer testimonials, your contact information, address, and possibly even your picture to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

In conclusion, increase your sales by making the order process easy, providing trust and building confidence in your potential customers. Eliminate something going wrong when they are ready to order, this will maximize your profits!