Scrapbook Product Designer/Manufacturer

Many scrapbooking products were designed by scrapbook enthusiasts, who saw the need for a product and filled it. Product designers can either license their idea to a larger manufacturer or take the plunge and start their own company!

Success stories abound in this industry about people who went from an idea to a multi-product corporation. And if you’re the next success story, prepare for profits! Of course, going it alone also means an investment of time and money, so be sure you have both before starting your company.

What types of qualities does a product designer need? Above all, creativity is the best thing you can offer. Perhaps you’ve come up with an excellent new die cut. How about inventing a new pair of decorative scissors? When you’re a product designer, literally anything is possible.

You need to find a niche that hasn’t been filled. Then do product research. See if your idea is feasible and what kind of investment you’ll need to make in order to bring it to reality.

Use the library or Internet to locate information about your product. While conducting your research, you'll notice that products with a good reputation or success story are easily located. That's because companies who've had success with a product are not afraid to boast about it.

Rely on your experience. All great success stories begin with a person that has knowledge or a great interest in the product they're selling. Is the product interesting to you? Will you use it on a continuing basis? What is the life expectancy of the product? Do you know people that are familiar with the product?

Contact a scrapbook supplier and tell them about your idea. See if they think it has marketable potential. A word of caution here – don’t be too specific about your new idea. You don’t want to risk someone “honing in” on your new invention.

However, an informed opinion about the product's potential in the marketplace and value is possible after you have gathered all the information possible. All you really need to know now is if there is a real need for this product in the marketplace so do not rush into making a decision prior to bringing all of your tools to bear analyzing the item.

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