Paper Piecing Auction Tips

Advertising Your Auction

Don't count on your auctions to advertise themselves! Create an email list and ask every customer if they would like to be notified when you list new auctions. Repeat customers will become some of your best customers.

Keep your email addresses grouped in your address book on your computer and send using the "BCC" so that you are not revealing their email address to everyone else.

When you list new auctions, just send out a short email letting them know what you have listed and include a link to your listings page.

You can also send out advertisements on scrapbooking related "groups" or email lists. You can do a search on Yahoogroups.com, the MSN groups or any other email list to find scrapbooking groups. Email the list owner to find out what their policies are regarding ads. A lot of lists allow ads to be placed once a week.

There are also "For Sale and Trade" message boards at scrapbooking sites that you can advertise at. I don't recommend advertising on regular message boards, though, because most of them don't allow it and it will really get everyone upset!

Custom Orders

From time to time, you may be contacted by e-Bay users to create a custom piece for them. This is a good idea as long as you have a commitment from them to buy.

You should try to charge right around the same price of the ended auction. Maybe a few dollars short of that. Only do this if you are satisfied with the ending bid price. If the price was too low, feel free to quote a higher price for your work.

Be sure to make it worth your time and effort. Don't sell yourself too cheaply!

Here is a sample form letter you can use to reply to custom requests:

"Hello! Thank you so much for you interest in placing a custom order for XXXXXXX. I would be willing to make this paper piecing for you for $XXXX plus $XXX for shipping. Please note that insurance is optional and would cost an additional $XXX.

Custom orders may be slightly different than the set you have seen because these items are handmade. Colors may vary slightly also, but I always attempt to get as close to the original as I can.

Please be advised that I am currently allowing XXX weeks for any custom orders. You can pay for this order using PayPal, check or money order.

Please respond to this email to let me know if you still want to order this set. Include your name, address and any special instructions for the paper piecing. Thanks again for your interest!"

Doing custom orders can be the staple of your business as people who are not necessarily scrapbook talented can provide the illusion that they are – with your help!

Provide Excellent Customer Service

Working with customers through online auction sites is the same as working with any other type of customer. Do your best to provide good customer service. If somebody isn¹t pleased with an item that they receive, do your best to replace the item or refund the money.

You may want to offer incentive programs to repeat winners. You could offer a discount after so many wins or even offer to do a free paper piecing after the person wins X amount of your auctions.

Always answer emails in a timely manner, ship items as soon as you receive payment and be polite in all of your correspondence.

When you have a successful auction, be sure to leave feedback for your buyer – but never leave feedback first. Let them leave feedback for you first then reciprocate with them.

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