A crucial factor in getting (natural) traffic from the search engines is practicing proper search engine optimization. When you create pages for your website, taking the time to optimize them will greatly increase your chances for receiving natural organic search engine traffic. Surprisingly, most people don’t bother with SEO, which gives you a huge advantage if you do it.  Here are a few tips:

Pay attention to keyword density- It is helpful to make sure you are using your main keywords a certain amount of times throughout your content. To put it plainly, you don’t want to over use your keywords, or too little. A comfortable keyword density is around 2.5%.

Emphasize Important Keywords with Bold, Italics, and Underlining-When creating your page, you can use simple HTML tags to emphasize your main keywords. Here are some examples:

• Bold: your keyword
• Italics: your keyword
• Underline: your keyword

Header Tags-A header tags is a part of your page where the font is larger, and is reserved for the most important text on the page. To create a header tag, simply use this syntax:

<h2>your keyword</h2>

There are actually different levels of headings, 1‐5. I typically use h2 when emphasizing my keywords (the larger the number, the smaller the text will be, i.e. “h1” is seen as the most important).

Utilize Related Keywords-When creating your content, try to use a lot of related keywords. This is typically done naturally as you write your content, but I wanted to point it out here. Sometimes people really try to focus completely on one keyword, and having diversity in your page and including other related keywords seems to help in the search engines.

Utilize Anchor Text-When you are linking to your website, make sure that you are making good use of the anchor text in the link. By “anchor text”, I am referring to the words that show up as the clickable link. An example of good anchor text would be: “Scrapbook Layout Ideas”. A bad use of anchor text would be one that does not include the keywords you are optimizing for, such as “Click here for more information”.

Search engine Optimization (SEO) is important for getting natural traffic. By following the above tips you will be optimizing your scrapbook site for the search engines with little effort.

Recommended Resource:

Practical SEO: Make Friends With The Search Engines To Enjoy More Traffic to Your Scrapbook Business Website!