If your business is the body, you are the heart and your customers are the blood.� Picture your business as a living being.� The body (your scrapbooking business) contains the heart (you) and your customers are the blood that delivers the life giving nutrients that keep the heart and body going.� Your business (a living being) cannot survive without a hard working, healthy heart and lifeblood, your customers.

The customer alone is not the key but without them you will not have a business.� Serving your customers with all the information given in previous sections will help your business to thrive.� For instance, on your customer card have you listed important dates like their birthday or anniversary? Take the time to remember your customers and treat them like family, after all they have given to you the responsibility of taking care of their most precious memories.

Serving your customers is very important.� You must meet their expectations, deliver their scrapbook on time and take time to follow up on them.� You must be courteous, organized, professional and on time.� How would you like dealing with an unreliable, ill-kempt unprofessional person?� Would you trust them with 30 years of your pictures, some of which might be un-replaceable? Probably not.� It is always best to present yourself in the manner in which you would like to see someone similar to your self.� Do not expect people to look into your soul while choosing you, most of the time you have one chance to make an impression.

Take the time to learn your customers expectations and do your very best to always assure their satisfaction.