Your goal as an email marketer is to get your messages read and more importantly responded too.
Let’s discuss some tips regarding email etiquette that if used properly, will increase the chances of an email being read and response taken in a timely manner. While there are many tips that are highly useful, I will go over a few here to give you an excellent start.

• Keep your messages concise and brief, getting to your point. There is no reason to provide more details than what is necessary.
• State why you are writing and request any information that you are seeking.
• Always include something useful, a tip, information, etc. not just “buy now”.
• Do not abbreviate as this looks unprofessional and may cause confusion for those who may not understand the abbreviation.
• When needing to deal with several different subjects it is recommended that these subjects are broken down and separate emails are sent, with the subject line having a descriptive, yet short heading. This way the recipient understands the topic almost immediately and more clearly, and is able to respond more precisely. In addition, he/she does not forget to respond. This also provides for easier scanning for your busy readers.
• If you need to send an email with more than one subject, put the call to action last.  This will enable a better response rate.
• When composing your emails, always keep in mind the tone that is being set. It is much harder to decipher the exact inflection of an email than it is when in a face to face conversation. Know that if you are angry, upset, frustrated or even tired that this can easily come across in your email and thus send out the wrong tone, possibly causing misunderstandings which serve only to waste time and the possibility of a lost sale.
• Resist criticizing others,  this  will only show unprofessionalism on your part.
• Take on the attitude that you are in business to serve them.  Because in reality without your customer, you have no business.

Following these simple tips will not only provide for clearer communication but also better response levels – and in general, save both sender and recipient time and hassle. This in turn will allow for a much smoother transaction all the way around. Your professionalism will show and good reputation will come forth.

***Need more ideas to get your email messages opened, read and responded to?  Join ScrapVenture Pro today and look forward to a lesson that covers these topics.