Product Name: “Sterling Inner Circle” by Lorrie Morgan-Ferrero
Submitted by: Susanne Myers; Fort Mill, SC
Rating: 7
Where to buy: http://www.red-hot-copy.com/sterling.htm

Description: This is a mastermind group of people who are interested in learning more about writing great copy. Each month, Lorrie has a new conference call that focuses on a specific aspect of copy writing from crafting a grabbing headline to creating an offer your visitor cannot refuse. She also brings on other copy writing and marketing experts for some of the calls. Recordings of the call as well as handouts when appropriate and transcripts of the calls are provided each month.

The other essential part of this mastermind community is an active
members-only forum all about copy writing where Lorrie and her team are available to answer questions, discuss copy and review sites.

Review: As is the case with many mastermind learning groups that you enter a few months into their launch, the sheer volume of resources and message posts that have accumulated so far can be a bit overwhelming. What should I learn first, and how do I get through all these forum posts since there are some real gems of information buried in there. While a bit overwhelming it is a good problem to have.

Lorrie has also done a great job setting up and arranging her monthly calls in as much of a step-by-step or sequential fashion as possible, which made it easy to just dive in and start with the first call. From there, I just worked my way through the calls until I was caught up with the rest of mastermind members.

Overall, I can highly recommend this sterling coaching group if you are interested in writing better copy for your online business.

Criticism: As part of the Sterling Inner Circle I also received Lorrie’s monthly copywriting newsletter. It is a printed publication that is mailed to you and when I first signed up I was mailed a nice folder to put all the newsletters in.

The first issue arrived in the mail yesterday. Since I subscribed to a high quality printed internet marketing newsletter, I was a little surprised to receive a two page newsletter that looked more like a
flyer and turned out to be 90% advertisement for a product she just
launched. Thankfully though the rest of the sterling group provides enough valuable content that this really isn’t a big issue.