Let’s face it. Search engines rule the Internet and have a
lot of control over how well or how poorly our Internet
businesses do.

Every single one of the millions of people who are
surfing the Internet as we speak are using the search
engines to find the ‘stuff’ they want or need.

If they don’t find our business in their search
results, we don’t have a prayer of making them into
our customers. Search engine optimization (SEO) is key to
our very survival.

The key to search engine optimization is the use of
key words and phrases in the content on our websites. If
we use them wisely and to our best advantage we get listed
in the results when people use our key words in their
searches. If we use them poorly, we won’t be found.

Key words and phrases need to be in the title of our home
page….more than one time. They need to be included in
our Meta tags, as well.

The density key words in the first 250 words on the home
page needs to be between five and seven percent. If we use
less, we won’t be listed and if we use more, we will be
seen by the search engines as spamming.

It’s a fine line. This means that out of the first 250
words on a home page and including the title, the key
words and phrases should be used between 12 and 17 times.
No less than 12 and no more than 17 is about right and
don’t forget this includes the title.

It is important that key words are used on every page
of a website. They should not be as dense as they are in
the first 250 words but they do need to be used.

Blatant and unrelated use of key words is not a good idea.
That will be seen by the search engine as spamming.