From time to time you need to evaluate your website for
content, inventory and marketing flair.  Sometimes
it’s simply a matter of making sure the content of
your site is up-to-date, that all the links are working
properly and everything is as it should be.

Other times the reason could be that traffic is slowing
and your sales are slumping and you’re looking for the
cause.  What ever the case may be, it must be done to
remain competitive.

A general purpose review of your site for keeping content
current and links fully functional should be routine
and scheduled.  This will ensure that nothing slips
through the cracks and becomes a major issue down
the road.

Set a reminder for yourself to check your website out at
least once a month so that you stay on top of your game.

If you start to notice that your sales are slowing down
and you’re just not seeing the traffic that you’re
accustomed to you may want to take a long, hard look at
your website in comparison to the sites of your competition
and other successful websites.

Perhaps your site is not as attractive and engaging as
others.  Or maybe you’re lacking some of the
interactive tools that today’s customers really want.

So how do you evaluate your site and make the necessary
revisions?

Here are a few tips.

First, take a good look at your site.  Jot down notes on
what your site offers, how engaging you feel it is and
what interactive features it has.

When doing this be sure to look at it from the
perspective of a customer, this will allow you to
provide a better critique of your site.

You’ll also want to click through your site to test the
amount of time it takes to navigate through it and note
any slow-loading pages, broken links or difficulty in
navigation in general.

Next you’ll need to take a little web field trip.
Search for the sites of some of your best competitors and
then one or two sites that are not competition but are
simply successful sites.

Spend your time taking notes on the same topics you noted
on your own site as well as anything that you feel is
particularly attractive to their customers and visitors.

When you’re finished compare your site to the sites you’ve
visited and see what you need to do.

For an easy way to design your website:

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