As with many other businesses, it is important that you know your target market well, even when it comes to having a scrapbooking business.  Let’s face it, there are literally thousands of possibilities of things to scrapbook, resulting in various styles and possibilities for not only the scrapbooking supplies you may carry in your business but also for the types of clients you will target with your services.

This is why you should from the very beginning choose a very specific niche that you will focus on with your scrapbooking business, or maybe you will want to choose two or three, related niches.

Most of us love to learn something new, once we have learned it and get excited about it, we want to share that excitement with others.  So, why not share your love for and excitement about scrapbooking with others through workshops in your home or church.

This is a great way to take your love of scrapbooking to a new level and begin to create an income for yourself doing something you love.  Workshops are one fun and un-intimidating way that you can share your scrapbooking skills with others.

Business marketing is one of the most important parts of any business.  Therefore, when beginning your scrapbooking business you will want to be sure to determine some marketing strategies.

Creating a marketing plan is always a good idea.  This plan will establish which avenues you will use to market your business.  Some suggested ways are through the use of business cards, flyers and brochures, by word of mouth, via a website, or even through paid advertising.

I can’t believe it’s that time of year again for Mommy Fest. It’s the 5th Annual Fest and by far this one from what I can tell is the biggest turnout yet. I’m the last speaker for the event and it was great to get together and chat once again with Marie Ynami.

We discussed bringing your business to the internet.

You can listen to the interview here.

Here are the questions she asked me…

As a scrapbooking enthusiast the love for scrapbooking may run through your veins and as a result, you have decided to pursue scrapbooking as a business.  This is a win-win situation but can be challenging as well.  One of the challenges you may face is growing your client base.  So, what do you do?

One of the ways that you can increase your client base is through home parties.  What could be more fun than getting together with a group of people who share your love for scrapbooking or introducing scrapbooking to a group who have never done it before?  Either way, it is a wonderful opportunity for you to gain more clients.

Sometimes it is ok to toot your own horn; in fact, it may be down right necessary.  When beginning a business, any type of business really, you may have to do a little shameless self-promotion in order to get it started on the right track.  Once you have made it past this step, others will most likely take up the slack and begin promoting you as well, by word of mouth.

Word of mouth is a wonderful way to promote your scrapbooking business.  After all, people talk, and if you are doing a fabulous job with your scrapbooking services or have some really cool products and supplies others can use to create their own scrapbooking creations then they will tell others about it.

Kelly and I were twittering together last week and she asked if I was available to chat for an interview regarding my business journey offline and online.

This chat goes through from owning 5 retail stores to selling everything off and pursuing my dreams in the online world. From living in a day to day stress to living my life to the fullest and enjoying my life with my family.

Thanks Kelly for having me on, it was a really great time.

You can listen to our interview here.